Koo’s Corner

Awhile ago McDonald’s introduced their chicken ranch snack wrap. It was well received as a healthier, cheaper, snackier, and solid tasting option.

A couple months back KFC launched an aggressive advertising campaign touting their new Toasted Wrap as the superior option in chicken wraps. KFC’s attack on McDonald’s now serves as the initial move of what has turned into the Chicken Wrap World War that now includes Wendy’s and Sonic.

The only reason this is blog worthy is because essentially the products are exactly the same. The usually consist of a) chicken b) a wrap c) some zingy ranchesque sauce d) some lettuce e) cheese (optional).

I have only had one of them (KFC toasted wrap) but think its just hilarious that Fast Food super powers have seemingly started a chicken wrap arms race.

Below are pictures of all four options.

KFC

Wendy’s

Sonic

Mcdonalds

A side by side comparison from i like to eat blog

So the verdict is in America likes chicken wraps. Will any other fast food superpowers join the war? Who will surrender first? In the future will all meals be chicken wraps?

Only time will tell.

This week’s commercial of the week goes to the new Burger King Whopper Freakout series. I couldn’t find some of the 30 second ads that have been hitting the airwaves but instead found this entertaining 7 minute video which has most of the footage shown in the series of advertisements.

With fast food chains constantly advertising new offerings and promotions, it was refreshing to see the Whopper freakout commercials. I am a proponent of any commercial that uses real footage of people’s reactions to awkward and staged situations. The premise for this advertisement is that one Burger King, decides not to discontinue the Whopper for a full day, and tapes the reactions of their customers. Towards the end of this video, customers who order a whopper are actually given Big Mac’s and Wendy’s burgers to their dismay. With so much real heartfelt love for the whopper, its sure to make a contingent of viewers go “when was the last time I had a whopper? Those things are good.”