Google Finalizing Deal For Digg?

Rumors are abound that Google is finalizing a deal to acquire news content aggregator Digg.com. The acquisition price is rumored to be in the neigborhood of $200 million .

With other portal/search engines like yahoo and AOL having their own content aggregation tools, Google seems to be seeing the value of the original enterprise content aggregation tool.

Below is a great video on Digg from awhile back.

I read a lot about Digg and their founders in the great Sarah Lacey’s Web 2.0 book and am glad to see their efforts pay off with a potential healthy exit via Google.

Digg is Web 2.0 icon, democratizing what news content would become featured. It was a novel concept at the time and one that has truly changed how internet users find news. Digg popularity grew rapidly, with a lot imitators launching in the following years. The company and the founder, Kevin Rose, became a poster boy for social media, user generated content, and web 2.0.

Ben Koo

About Ben Koo

Copying and pasting my Twitter bio. I'm also refusing (for now) to write this in the third person. This is me - CEO of @Bloguin, GM at @AwfulAnnouncing, world's greatest chinese jew, proud Buckeye, funny dude, and sports and digital media zealot.

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