09 October 2007
Although this commercial is somewhat of an inside joke (a spoof on an earlier incident), the Fowler Toyota commercial might be the most genius advertisement of 2007. Rewind two weeks ago to when Mike Gundy, the Oklahoma State football coach, went on a long mean spirited tirade at the expense of a local journalist. The youtube clip of his blow up will be forever immortalized on youtube and was also featured here at benkoo.com
Fowler Toyota, an obscure Toyota dealership now finds itself featured on ESPN and media outlets all over the country thanks to this spoof commercial. Its funny, dings its main competitor, and will be blasted to the masses without a massive advertising campaign behind it. Pure genius.