I probably love this commercial more then anyone else. If you work in tech, things that get you and your colleagues excited are typically things that any normal non tech dork would not give 2 cents about. Intel, in the uber nerdy semiconductor space, embraces the lack of awareness of their excellence as a company and by their employees. Enter Ajay Bhatt, inventor of USB, as he plays the part of a rock star grabbing coffee in the break room. It's funny to apply normal stardom to someone like Ajay. Its an effective campaign, giving you some insight into what type of innovation Intel dabbles in and one that could lead to Ajay getting a fan club/ groupies.