Digg.com is a web 2.0 icon and my company has worn the title “Digg For Sports”, although the shoe doesn’t exactly fit.
With a new emphasis for web 2.0 companies to diversify revenue streams, Digg today announced the opening of their online store. My buddy who works for the vendor that Digg partnered with told me of pending opening, yet it was Kevin Rose’s Twitter that alerted me that it was finally open.
First impressions is that the site is pretty well designed with some pretty cool stuff to buy. While this may not take Digg from late stage startup to a public company, this is solid investment for them
Any merchandise purchased which should be modest, will not only = revenue, but will also essentially be profitable marketing as the Digg brand will get some more visibility.
Digg is more then just a company, its a symbol of web 2.0 for better or for worse. Literally CEO, Kevin Rose, has been a poster boy for the movement since his Business Week Cover in 2006.
Also fueling Kevin/Digg’s appeal is his frequent updates to his blog, video podcast, episodes of Diggnation, and aforementioned Twitter account. Below is a screen shot of today’s activity on Twitter which sheds light on a new comedic twist to Kevin’s social media endeavors.
For awhile now, those who have cyber stalked Kevin (like me….over 70,000), have gotten some recend updates on his oncoming cold.
Well someone with a good sense of humor got tired of all the updates and created a “Kevin’s Cold” account, which has been well receieved as the account is nearing 500 followers which is pretty impressive. In fact I am jealous, but as we all know I do pretty good myself…
