Haven’t seen a commercial that really impressed me this week but will go with a commercial that was effective on myself. For awhile now I have seen various auto makers (Ford, Lincoln, Mercury) push their new Microsoft powered Sync system technology. I typically ignore products like On Star, Tom Tom, Sirius Radio, etc as I don’t want to spend disposable income on something that I do not feel will add much value to my in car experience.
The Sync system is the collective work of a handful of companies that I view as being a step too slow in keeping pace with their competitors. Microsoft, Ford, Lincoln, and Mercury have all had a rough time in recent years sustaining market share compared to the likes of Toyota, Honda, and Apple.
http://www.youtube.com/watch?v=t1WkTxNb7rY&hl=en&fs=1
But I have to give them credit on this commercial and the Sync system in general. At first I dismissed most of their advertisements as they were not that compelling but more importantly I was not in the market for a car. The commercial below uses slap stick comedy to get the viewers attention before giving a high level tutorial of their new product.
This commercial served as the final straw as my curiosity got the best of me and I did my homework on this new offering and must say I am rather impressed with the new product. Sync would allow all audio files to be stored on my Iphone or other MP3 players to be played on my car’s sound system via voice commands. Sync also would use blue tooth to enable my Iphone into a hands free car phone utilizing my car’s sound system. Not a bad idea as I believe talking on your cell phone is now illegal in California unless its on a hands free device.
Pretty solid product and a well thought out marketing blitz that will likely appeal to the younger more technology savvy crowd. Hopefully this type of innovation will continue as its very unlikely that my next car would be a Ford, Mercury, or Lincoln.
