Commercial of the Week- Jim Beam, The Girlfriend

Haven’t been doing much commercial of the week of late mainly because literally 1/3 of all commercial I have seen this new year have been trucks commercials. However this one put a smile on my face. The scantily clad women got my attention, the sexy accent pulled me in, and the words coming out of her mouth melted my soul. She had me at “watch a lot of football.” It doesn’t really connect back to a product, but is so memorable and enjoyable that you have to remember the brand associated with it. For the first time ever, I am pulling the sex sells for commercial of the week and the humor on top just makes it that much better.