The Economy Will Kill Commercials Like This Commercial of the Week

I hate going 2 days in a row without posting, so I thought I’d give you this. Below is a commercial I have seen over the past couple months. Its great. I give it Commercial of the Week. I mentioned to my roommate that I wondered what the pitch was like for the commercial. They actually have a video of that as well (probably reenacted). Great concept and execution. The real bummer is that in this economy, who would pay for this type of advertising campaign? I actually really applaud some of the cooler things companies have been trying in advertising like this, but if its expensive to pull off compared to a regular campaign, then its probably not going to happen.