ESPN.com Lexus Hybrid Ad Campaign Is Aweseome

If you’re reading this on Tuesday March 30th and have not been over to ESPN.com yet, you can probably still go over there now and see a really best in class ad campaign Lexus is running on ESPN to promote their hybrids. Its funny because only 2 weeks ago I tabbed Lexus as my commercial […]

Google News is a Disservice to the Sports Blogosphere

Is a blog a news source? Are blogs part of the media? These could be questions for a panel at a conference for pundits to debate back and forth. My take has always been that it really depends on the blog and what the criteria is for the organization that makes these type of determinations. […]

Oh Snap…. Yahoo Bought Citizen Sports for 40-50 Mill

Yesterday I blogged that most of the acquisitions in the Sports 2.0 world were smaller niche plays and none of the larger sports startups like a Yardbarker, Bleacher Report, SB Nation, or Citizen Sports. Well that changed today and you can cross Citizen Sports off the list as Yahoo plunked down a rumored 40+ million […]

Comcast Buys The 700 Level…..What’s going on?

On the heels of The Basketball Jones entering into a pretty significant/bellweather agreement with The Score, Philly sports blog The 700 Level has now been acquired by Comcast Sportsnet Philadelphia. Below is Enrico’s explanation. “Today, I’m excited to announce that The700Level.com has entered a new stage in its history. We have officially partnered with Comcast […]

Commercial of the week- Lexus Hyrbid Milestones

Contemplating writing 3 posts tonight. Might as well start with an easy Commercial of the week. For years I have dreamed of owning a Lexus Hybrid. For a good period of time they’ve had a full fleet of luxury Hybrids, while their competition really didn’t have much to offer. Fast forward to now where hybrids […]

Pantless Knights and The New Dork is money

I am a huge fan of The Pantless Knights, a group of local viral video makers who rock awesomeness with everything they put out. Their concepts for viral videos, execution, as well as social marketing efforts make them a great source of entertainment and an emerging marketing option for companies looking to make a splash […]

The Score gets The Basketball Jones, Yahoo Loses Skeets

About a year ago I offered Tas Melas and JE Skeets of The Basketball Jones my help in regards to working with advertisers and other possible business partners. They were gracious enough to allow the privilege of being involved and for a couple months I tried my best to connect them with potential advertisers, helped […]

Walmart Buys Vudu for $100 million

Just wanted to write up a quick blog on WalMart purchasing Vudu for $100 million last week. I’ve covered Vudu for awhile and was one of the first people to have the on demand video streaming box. I was really impressed with the business model, value proposition to consumers and studios, as well as the […]

Commercial of the Week- Nike Human Chain and Audi Spell/Friendly Competition

The Olympics and World Cup are great opportunities for advertisers looking to reach a large audience that generally skews more affluent and less male dominated compared to other sporting events. Being a fiend for the Winter Olympics, I’ve logged some good hours consuming all things Olympics. Thus far I’d say some of the big winners […]

Technology Makes Charity Easier to Promote and Harder to Ignore

I remember my 6th grade Walk A Thon to raise funds for my school. Tasked with filling up a roster of people willing to sign pledge paper, I stalked my family and family friends looking for them to pledge an amount per lap that I walked. Tapping my network of possible donors who didn’t have […]

The Hot Kirby Vacuum Girl Dilemma and Flow Chart

A confident knock on the door followed by a door bell ring. Pop ins by my friends are rare but that’s what my money was on. I was on the phone and passed it to my roommate while I investigated the unexpected visitor. Lookin through my peep hole I made out the outline of a […]

Who is Daniel Brusilovsky?

Tonight I was really shocked to hear of what amounts to a major scandal in Silicon Valley involving the well read and tech thought leader, Tech Crunch. TC is like candy for those of us who work in tech and its more like crack for those who work at startups or within the startup eco […]

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